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From Lab to Market:  Accelerating Innovation through University, Business, and Government Partnership 
Making Green Pay: Designing Incentives to Support Environmental Sustainability
19 May - 23 May, 2007
(Session 442)
 An International Rule of Law: Balancing Security, Democracy, and Human Rights in an Age of Terrorism

Julia Balandina - Vice President and Head of Sustainable Investment Group, AIG Global Investment Group, Zurich
Christiane Egger - Deputy Manager, Oberösterreichischer Energiesparverband (Upper Austrian Renewable Energy Agency), Manager of the Ökoenergie-Cluster, Linz
Daniel Esty - Hillhouse Professor of Environmental Law and Policy; Director of the Center for Environmental Law and Policy; and Director, Center for Business & Environment at Yale, New Haven; Co-Author, From Green to Gold: How Smart Companies use Environmental Strategy to Innovate, Create ...
Tim German - Director, Cornwall Sustainable Energy Partnership, Camborne
Bruce Kahn  
Brice Lalonde - Chairman, OECD Round Table on Sustainable Development, Paris
Teruaki Masumoto - Vice-Chairman, Federation of Electric Power Companies of Japan, Tokyo
Robin Miege - Head of Unit G-1, Sustainable Development and Economic Analysis, European Commission, Brussels
Sascha Müller-Kraenner - Senior Policy Advisor and European Representative The Nature Conservancy, Arlington, VA
Arnold Tukker - Program Manager for Sustainable Innovation, TNO Built and Geosciences, Innovation and Environment, Delft; Project Manager, Sustainable Consumption Research Exchange (SCORE)
Carlos Eduardo Young - Professor, Universidade Federal do Rio de Janeiro, Instituto de Economia Industrial, Rio de Janiero

Over the last several years an important shift has taken place in the advance of environmental stewardship: long a moral imperative with limited traction inside the board room, environmental sustainability has become a powerful strategy for businesses looking to accelerate economic growth, fatten the bottom line, and improve public image. In a marketplace increasingly defined by rising energy prices and discerning consumers, more and more corporate growth strategies are targeting environmentally sustainable practices as a way to gain concrete competitive advantages while cutting costs. Today, renewable energy sources, cost-saving innovations, and new green technologies are translating into lucrative business opportunities and increased revenue, while traditionally negative corporate associations with environmental stewardship - additional costs and thinning profit margins - are being replaced by the conviction that environmental sustainability can be synonymous with commercial progress.

Most importantly, the private sector's ability to profit from pragmatic, market-oriented sustainability strategies is recasting the relationship between commerce and conservation-potentially developing a new business model for the 21st century. This session will review these strategies with particular attention to those models that have successfully integrated sustainability with increased profit margins, and will identify opportunities for future political, social, and corporate cooperation. Examining profitable green business strategies from around the globe and drawing on the experiences and needs of its international participants, the session will seek to assist participants in facilitating the design of future sustainability strategies and provide practical recommendations for businesses, governments, investors, and environmental organizations aiming to support environmental sustainability through responsible economic growth.

The fee for this session is 3,000 EURO. The fee covers the cost of the program, accommodations, and meals. Limited scholarship funding may be available for those who are unable to pay the full fee (i.e. from developing countries or NGOs). Participants seeking scholarship assistance must submit an application for financial aid to our admissions office.

Session Faculty

Robin Miege
Sascha Müller-Kraenner

Listen to excerpts or complete versions of Salzburg Global Seminar presentations

  • Political Parties and Environmentalism - Alexander Orlov
  • Sustainability makes busineess sense - Paul Smith
  • Alice Ruhweza interviewed
  • Rajendran Pillay interviewed
  • view all...

    Related SGS Programs
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    09 Jul - 13 Jul, 2008
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    Environmental Policy and Public Dialogue
    16 Nov - 23 Nov, 2003
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